The Husqvarna brand was established in 1689, starting with the production of weapons to serve the Swedish army. By 1903, Husqvarna Motorcycles became one of the oldest motorcycle brands in the world when it launched its first bikes. In the 1930s, Husqvarna Motorcycles was known as the largest motorcycle manufacturer in Sweden at that time.

Many years later, Husqvarna became a pioneer in Motocross racing with numerous championship titles spanning from 1959 until today. Some famous riders include Torsten Hallman, Malcolm Smith, and Hollywood actor Steve McQueen.


Where it all started

1689 – On the Swedish king’s command, a weapons factory was founded in the town of Huskvarna.

1903 – Husqvarna’s first motorcycle was produced in 1903 – a “motorised bicycle”. As the world’s second oldest motorcycle manufacturer with uninterrupted production, Husqvarna hasthankfully learnt a thing or two over the courseof over a century of development.

The pioneer

1955 – The iconic Silverpilen from 1955. Meaning “silver arrow” in Husqvarna’s native Swedish, it was a pioneering Husqvarna model, purpose-built for offroad use.

1960 – The glorious 1960s and 1970s! A golden-age dawned for Husqvarna, just as offroad motorcycling was booming in growth and popularity. By storming to 14 Motocross World Titles, 24 Enduro European Championships and 11 Baja victories, Husqvarna fast became the ultimate offroad motorcycle racing brand of the era.

A new age

2013 – KTM GROUP (Husaberg’s owner) bought Husqvarna Motorcycles, marking the reunion of two halves of the original Husqvarna brand of the 60s and 70s! The Husqvarna Motorcycles brand returned to its glorious origins with state-of-the-art technology and the iconic Swedish blue, yellow and white colour scheme.

2014 – Husqvarna Motorcycles showed that it was ready to re-enter the street segment by unveiling the Husqvarna 701 Supermoto alongside two stunning prototypes – the Vitpilen and Svartpilen – at the EICMA motorcycle exhibition in Milan.

2017 - The Vitpilen 401 and Svartpilen 401 production models are officially launched, adding a premium street line-up to the existing offroad and motocross portfolio.

Broadening horizons

2019 – Husqvarna Motorcycles unveils the Norden 901 Concept at the 2019 EICMA motorcycle exhibition, promising an entry into the travel segment, in addition to announcing a return to Moto3 racing.

2020 – Husqvarna Motorcycles become available in India, South East Asia and Latin America, launching into these markets with a collection of 200 cc and 250 cc street motorcycles in a bid to bolster sales and further grow the brand.